Consumers have changed a lot in recent times, especially when we talk about the presence of these consumers on the internet. If consumers have changed, the way they market themselves must also change. It’s no use using those old strategies anymore because they no longer make sense or effect.
Let the TV say it! It lost a lot of public to the internet: while Globo lost 38% of its audience between the years 2004 to 2014 YouTube has about 60 million unique monthly users.
How to reach this growing number of internet users? How to get relevant advertising? The answer lies in Native Advertising.
What is Native Advertising
The term is the English translation of Native Advertising (or Native Ads ), which gives its name to the publication of content in a certain channel, contextualized in the user experience, that is, without interference.
It is as if the ad were literally “native” to the page on which it is inserted, with all the same characteristics as the contents of that channel. You’ve certainly come across other Native Ads out there. They appear daily on Youtube, Facebook, Instagram, Twitter, and news portals.
Advantages of Native Advertising
We can list several advantages, among them the main ones are:
- Native Advertising is not invasive: It makes sense within the context in which it is inserted, unlike the “nothing to see” banners that keep flashing to us on the sides of the sites
- Native Advertising brings content: And this is important to emphasize. It is embedded in content channels. So, to be native, that is, to look like she was “born there”, she needs to be content!
It goes without saying that with just these advantages, the click-through rate on your ads will be much higher! This is supported by research indicating that sites that have adopted native advertising have seen a 300% increase in retention rate. The click rate is 45% higher and 25% of consumers are more likely to look at native advertising.
Native advertising is an identified advertisement. But it is not a normal and boring ad, but one that promotes camouflaged content and that makes sense within the channel in which it is inserted.
Therefore, native advertising is the type of advertising that does not interfere with the user experience. On the contrary, it becomes “native” to this experience, giving him the option or not to interact with it.
Native advertising is not a content marketing strategy, but it can be a way to share that content. It all depends on how much you are willing to invest and what your goals are.
Native advertising is a good tool! The big question is whether it suits you. Go back to that comic up there, evaluate the pros and cons, and don’t exclude the possibility from your mind.
For those of you who want to apply native advertising on your website, we recommend Adnow. It is an international native advertising company and works with 1,500 partners in 107 countries. With billions of impressions, every month Adnow allows you to place completely customized ads on your website.